The course is structured into three components:
1) Students will learn about theories from pertinent literature in behavioral economics, psychology and marketing that provide them with an understanding of how consumers make judgments and decisions and the factors influencing them.
2) Students will learn how to use experimental research to inform and improve marketing decisions; that is, students will learn how to pose relevant research questions, design experiments and interpret the results.
3) Students will apply the acquired theoretical knowledge and methodological skills hands-on to solve real-world marketing problems.